ART DIRECTION

FOR LEUWICO
Introducing new furniture at the salone satellite in milan

Revitalizing Identity: A yearlong Art Direction with Leuwico

Our transformative collaboration with Leuwico spanned a year, as we masterfully crafted a new visual language that surpassed aesthetics. Beyond lifelike renderings, we infused a cohesive corporate design into print and web. This journey wasn’t merely surface-deep; it delved into Leuwico’s core. We immersed ourselves in the company’s essence, connected with the driving forces behind it, to understand their distinct office furniture philosophy.

Our partnership wasn’t just about design; it was about infusing new perspectives. The process demanded fresh insights and novel approaches. With every brushstroke and pixel, we breathed life into Leuwico’s narrative, reinvigorating their brand identity. Our art direction acted as a bridge, connecting Leuwico’s essence to its audience, with every touchpoint resonating innovation and values.

 

Introducing new furniture at the salone satellite in milan
Introducing new furniture at the salone satellite in milan

Our partnership wasn’t just about design; it was about infusing new perspectives. The process demanded fresh insights and novel approaches. With every brushstroke and pixel, we breathed life into Leuwico’s narrative, reinvigorating their brand identity. Our art direction acted as a bridge, connecting Leuwico’s essence to its audience, with every touchpoint resonating innovation and values.

 

Oricio armchair made of interwoven zip ties is part of the design studio projects
Lucia table lamp with organically folded lampshade on dark table with plant, books and glasses in background
Oricio armchair made of interwoven zip ties is part of the design studio projects
Lucia table lamp with organically folded lampshade on dark table with plant, books and glasses in background
Lucia table lamp with organically folded lampshade on dark table with plant, books and glasses in background

RELATED PROJECTS