SIGNET

200 YEAR SIGNET
FOR A. LANGE & SÖHNE 

For the 200th anniversary of the founding of A. Lange & Söhne, the brief was to create a signet that resembled hand-painted numbers on a watch face.
The principle challenge was to make the lettering look like painted numbers on the dial of an A. Lange & Söhne watch.

 

 

The logo has been enlarged and used for various purposes, including 3D signage on the stand of the SIHH watch fair, a 2D print on an invitation, and a watch display case background.