RETAIL DESIGN

RETAIL DESIGN
FOR A. LANGE & SÖHNE 

In 2016, I was asked to create watercolor drawings for the backdrops of boutiques of A. Lange & Söhne. These drawings should reflect the traditional style and mechanical ingenuity that guides the company.

The five motifs combine high-quality watch parts, painted in watercolors, and original sketches and notes by the company founder Ferdinand A. Lange.

The drawings were used in the boutiques of A. Lange & Söhne since 2017, as the background image of the glass showcase cabinets. The images can also be seen on the company website and Instagram posts.

I was commissioned to design the invitation of A. Lange & Söhne for the Concorso d`Eleganza 2018 at Lake Como in Italy.