![Watch Showcase by Alexander Rehn A. Lange und Söhne shop window with watch model in the center and bright plain background](https://alexanderrehn.com/wp/wp-content/uploads/2020/09/ausgemittelt3.jpg)
Showcase design for A. Lange & Söhne.
Creation of a new storefront design for A. Lange & Söhne for the SIHH (Salon International de la Haute Horlogerie).
A double passe-partout highlights the watch. The use of indirect light creates a perfect atmosphere in which the watch seems to float in the display case.
![ALS-SIHH2017-BenGierig-00553-1 two shop windows of A. Lange und Söhne with organically illuminated facade with clock model in the center and bright plain background are viewed by two persons](https://alexanderrehn.com/wp/wp-content/uploads/2023/12/ALS-SIHH2017-BenGierig-00553-1.jpg)
![ALS-SIHH2017-BenGierig-00553-1 Belt of Galaxy case and strap with clip to fix for the wrist for mobile devices applied to a tablet. Folded and packed belt with bright ribbon in front.](https://alexanderrehn.com/wp/wp-content/uploads/2023/12/ALS-SIHH2017-BenGierig-00553-1.jpg)
A double passe-partout highlights the watch. The use of indirect light creates a perfect atmosphere in which the watch seems to float in the display case.