![storefront design in watercolor by Alexander Rehn A. Lange und Söhne watch drawn in watercolor](https://alexanderrehn.com/wp/wp-content/uploads/2020/09/freigestellt_bild1.jpg)
RETAIL DESIGN
FOR A. LANGE & SÖHNE
In 2016, I was asked to create watercolor drawings for the backdrops of boutiques of A. Lange & Söhne. These drawings should reflect the traditional style and mechanical ingenuity that guides the company.
The five motifs combine high-quality watch parts, painted in watercolors, and original sketches and notes by the company founder Ferdinand A. Lange.
The drawings were used in the boutiques of A. Lange & Söhne since 2017, as the background image of the glass showcase cabinets. The images can also be seen on the company website and Instagram posts.
I was commissioned to design the invitation of A. Lange & Söhne for the Concorso d`Eleganza 2018 at Lake Como in Italy.
![storefront design by Alexander Rehn A. Lange und Söhne different watch models and pocket watch drawn in watercolor as background](https://alexanderrehn.com/wp/wp-content/uploads/2020/09/HeaderShowcaseja.jpg)
![storefront design by Alexander Rehn A. Lange und Söhne different watch models and pocket watch drawn in watercolor as background](https://alexanderrehn.com/wp/wp-content/uploads/2020/09/HeaderShowcaseja.jpg)
The drawings were used in the boutiques of A. Lange & Söhne since 2017, as the background image of the glass showcase cabinets. The images can also be seen on the company website and Instagram posts.
I was commissioned to design the invitation of A. Lange & Söhne for the Concorso d`Eleganza 2018 at Lake Como in Italy.