200 Year Sign

When A. Lange & Söhne turned 200 years it was the task to create an emblem with the look of hand painted numbers on a clock face.
The major challenge was to let the lettering look like painted numbers on a watch dial of a A. Lange & Söhne watch.
The digit logo was enlarged and used for several purposes, such as a 3D signage on the stand of the watch fair SIHH, as a 2D printing on an invitation card and also as a showcase background.


Alexander Rehn Designstudio responsible for:
Visualisation, realisation of production files of 2D/ 3D lettering

Client: A. Lange & Söhne